PR Strategy, Creative Concept Development, Editorial, Influencer Marketing, Events, Activations.

The Trish Nicol Agency were tasked with creating a newsworthy activation on a small budget to amplify a UK-led TOPSHOP denim campaign to drive customers in-store. We created a trend-driven concept that generated branded news, creating cut-through in an already flooded market. TNA crafted Australia’s first ‘Blue Algae Latte Cart,’ serving hot and cold Blue Algae Lattes – complimentary with any denim purchase. This concept ensured maximum consumer shareability through the crafting of a highly shareable, content-driven campaign.


The Results

2+ million consumers reached through earned editorial coverage

37+ editorial placement secure across national digital and print titles

45+ influencer and tastemaker social media posts and latte taste tests

“The entire team at The Trish Nicol Agency are nothing short of amazing. They have well and truly become part of the TOPSHOP family. From the very first moment we met the team, we knew that they were the perfect fit for us – and nothing like a “traditional” PR agency. They think of weird and wonderful ideas we couldn’t ever dream of to bring the TOPSHOP and TOPMAN brands to life across the country (that always work!). We are consistently in the press for something new every week and are always top of mind for media thanks to TNA!”

– Lucy Quartermaine, Marketing Manager, TOPSHOP TOPMAN Australia

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