PR Strategy, Editorial, Events, Brand Collaborations, Issues Management

TNA was engaged to promote the highly anticipated Opera Residences by Macrolink & Landream. Excitement and hype was generated pre-launch via strategic PR activity and events, resulting in a sell out on launch day and an Australian record price for a penthouse sale. TNA also collaborated with LVMH for VIP gifting and event activity.

The Results

Achieved an impressive Domain cover story with an extensive feature

Over 50 placements generated

Extensive coverage in both local and national outlets – print, online and TV

Extensive architectural and design media coverage focusing on Tzannes, Make and Crone

Achieved widespread TV coverage prior to launch and on launch day from Channel 7, 10 and Sky News

Opera Residences officially sold out within three hours on launch day

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