PR Strategy, Editorial, Events, Brand Collaborations, Influencer Marketing, Creative Concept Development

TNA has managed the PR for international beauty and luxury brand, Moroccanoil, for over 5 years. Moroccanoil launched their 3-piece Texture Collection with an intimate media breakfast inside Sydney’s Opera Residences Display Suite (another TNA client) – an example of how TNA integrates cross-promotional opportunities between its clients. Guests were empowered to create real time, on-brand content throughout the event, resulting in digital buzz for both Moroccanoil and Opera Residences during and post the event.

The Results

Top-tier beauty editors were in attendance

6 x exclusive styling appointments with influencers

45+ social media posts from the day with a combined reach of 2.8+million readers.

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