Influencer Marketing, Gifting program

The Trish Nicol Agency worked with international label LOEWE on developing a gifting strategy focusing on new season ’Puzzle Bags’ during Mercedes Benz Australian Fashion Week. The goal was to generate social media and street style ‘buzz’ around the ‘Puzzle Bags’ by providing top-tier Fashion Editors and influencers access to product for their fashion week looks.

The Results

5 x top-tier alignments with Australian Fashion Editors and Influencers

5 x social media mentions highlighting the ’Puzzle Bag’ from Editors

Street style coverage in MBFWA daily wrap-up galleries.

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