Strategic PR Plan, Editorial Coverage, Event Management, Influencer Marketing

After a highly competitive pitch, H&M engaged TNA as its PR partner to launch its first Australian store. PR activity was rolled out one year prior to launch, whereby TNA managed a series of events, press trips and editorial pitching strategies to amplify local brand awareness. TNA managed a series of showing days, influencer and celebrity outreach programs and a press trip to H&M HQ in Sweden in the lead up to the VIP Launch.

The Results

The largest fashion launch event in Australia to date

250+ press placements through earned editorial coverage

Coverage across every major broadcast channel, print outlet and digital platform

1,500+ VIP guests at the official launch event

1x QANTAS 747 jet and 2 x hotels booked to get VIPs from across Australia to Melbourne for the launch celebration.

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