Country Road

Strategic PR, Creative Concept Development, Editorial, Influencer Marketing, Event and Experiential Campaigns

The Trish Nicol Agency was engaged to create a newsworthy partnership that amplified and ultimately drove sales around the brand’s first CR.Capsule Collection. TNA partnered with Country Road to engage Oracle Fox digital creative, Amanda Shadforth, to shoot and style a campaign featuring model-of-the-moment Roberta Pecoraro. By using a trio of millennial icons and a strategic and diverse set of campaign assets, we secured substantial nationwide press around the campaign.

The Results

72+ organic editorial and social media placements

Significant sales in the first 24 hours of the collection being online and in-stores

6 x key fashion influencers to wear and hero the collection

1 x intimate media and VIP launch with 35+ key Fashion Editors in attendance

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Level 7, 352 Kent St.
Sydney, NSW, 2000 | +61(0)2 93562711 | | |