Campari

PR Strategy, Creative Concept Development, Events, Activations, Social Media Management, Influencer Marketing, Brand Collaborations


TNA creatively directed and managed the production, event management, social media management and PR for CAMPARI’s first large-scale experiential activation. We helped Campari take over The Old Clare Hotel – turning its bar into the Campari Rediscover Red Lounge for a month. Each week, we managed a new activation in-bar to engage consumers and media alike, from limited-edition MESSINA Gelato to sneaker monogramming. We also managed concurrent consumer activations at bars across Sydney and Melbourne.

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The Results

13+ million consumers reached through earned editorial coverage

50+ editorial placement secure across national digital and print titles

4,800+ Campari tonics served across the month-long activation.

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Level 7, 352 Kent St.
Sydney, NSW, 2000 | +61(0)2 93562711 | info@trishnicolagency.com.au | |