PR Strategy, Creative Concept Development, Events, Activations, Social Media Management, Influencer Marketing, Brand Collaborations

TNA creatively directed and managed the production, event management, social media management and PR for CAMPARI’s first large-scale experiential activation. We helped Campari take over The Old Clare Hotel – turning its bar into the Campari Rediscover Red Lounge for a month. Each week, we managed a new activation in-bar to engage consumers and media alike, from limited-edition MESSINA Gelato to sneaker monogramming. We also managed concurrent consumer activations at bars across Sydney and Melbourne.

The Results

13+ million consumers reached through earned editorial coverage

50+ editorial placement secure across national digital and print titles

4,800+ Campari tonics served across the month-long activation.

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Level 7, 352 Kent St.
Sydney, NSW, 2000 | +61(0)2 93562711 | | |