TNA launches TheKnot.com.au

October 23rd, 2009

Brides let loose on Sydney CBD as city ties up with the knot

October is the most popular month for weddings but Sydney and Melbourne commuters are still certain to be surprised by the bevy of brides they encounter on their way to work this week.

The brides – dressed in stunning gowns by local Aussie designers – will hit the pavement in search of Sydney and Melbourne ‘brides-to-be’ to help celebrate the launch of Theknot.com.au, a new wedding website launching this Monday October 19.

Would-be brides (and grooms) will be given faux wedding bands and the chance to win themselves a spectacular Vera Wang bridal package valued at more than $25,000.

TNA created and implemented the media stunt which ran for one week in Sydney and Melbourne