TNA is now looking after anti-aging site Younger You

April 20th, 2010

Trish Nicol Agency is now looking after Australia’s premier independent anti-ageing beauty site, www.youngeryou.com.au. Younger You has gone live and celebrated the launch with an intimate event on Friday the 16th of April. Created by Independent Digital Media (IDM) the new site is the next step in the creation of its high-quality women’s lifestyle portfolio of websites with Younger You a market first.

Younger You is Australia’s one-stop, editorially independent anti-ageing resource, reaching out to 30,000+ unique browsers each month in the first year. The brand’s fresh voice and real-world sensibility will help consumers find the information and advice they seek the most.

It is set to become the most comprehensive and integrated anti-ageing site in the country, edited by former New Idea editor-in-chief and Good Medicine launch editor Jenni Gilbert.

"Having had a keen personal interest in the subject for a number of years, I am frustrated by the lack of readily accessible, objective, up to date information about anti-ageing products and procedures in Australia,” says editor Jenni Gilbert.

“I am also amazed by the number of people concerned about aspects of their appearance - everything from wrinkles to sun damaged skin, "love handles", discoloured teeth and hirsutism - who are simply unaware of the array of treatments available or think they are dangerous or unaffordable. There are so many myths and misconceptions.”