Schweppes Limited Edition Collection

January 11th, 2010

TNA was involved in the concept and PR for Schweppes' Limited Edition Collection

Fashion has always been part of ‘Schweppervescence’. From the elegant fashion plates that became the iconic Schweppes posters of the early twentieth century, to the catwalks of today, Schweppes is synonymous with style. To celebrate that style, Schweppes brought the spirit of the ‘Agrum Collection’ to the catwalk in 2008 with a special showing of Toni Maticevski pieces at the Ivy Ballroom, April 21st, 2009.

Schweppes are continuing to celebrate their fashion heritage with the Schweppes Limited Edition Collection of classic and modern-day mixers. Capturing Schweppes’ timeless elegance and sophistication, and created with a sense of style and a sybaritic spirit, each bottle is wrapped in a rarely seen Schweppes illustration from the 1920s to the 1950s, with new Schweppes images designed by Toni Maticevski.

Schweppes has created two beautiful ranges within the collection to inspire the art of mixing: The Fashion Range and The Vintage Range - both synonymous with style – and available exclusively at fine restaurants and bars this summer.

Designed exclusively for Schweppes by Toni Maticevski, the ‘Fashion Range’ is a unique take on the traditional Schweppes fashion silhouette, bringing to life Maticevski’s own contemporary vision of the original Schweppes pin-up girls. Each illustration is an embodiment of Schweppes’ heritage in the fashion age and is inspired by the exotic and uplifting flavours of the Agrum Collection.

Sophisticated, stylish and the embodiment of ‘Schweppervescence’, the ‘Vintage Range’ reflects the fashions and artistic influences from the 1920s to the 1950s. Each of the four classic mixers is wrapped in one of Schweppes’ authentic pin-up muses - encapsulating the true pleasure and timeless style of mixing with Schweppes. Poured over ice or mixed with spirits, these classics are an elegant addition to cocktails or the perfect refresher on their own; the vintage range includes Soda Water, Tonic Water, Dry Ginger Ale and Lemonade.

From the magic moment in 1783 when Jacob Schweppe invented carbonation, Schweppes has continued to create the world’s most stylish and iconic drinks. The Limited Edition Collection is not just a celebration of Schweppes’ passion and heritage in mixing, but also an inspiring and well earned ‘cheers’ to the pioneer mixers of today.